Digital Marketing (Google Ads) Associate
About the Role:
As a Google ads associate or PPC executive, you will be responsible for developing and executing effective online advertising campaigns using Google AdWords. You will play a crucial role in driving traffic to our website, generating leads, and increasing brand awareness.Key Responsibilities:
- Create search and display campaigns in Google Adwords/Bing Ads.
- Create audiences based on previous data.
- Optimize for maximum ROI by monitoring and adjusting keywords, bids, ad copy, and landing pages.
- Keyword research, monitor campaigns, adjust keywords, bids, ads and landing pages for better performance.
- Create, and maintain reports.
- Identify trends and implement optimizations.
- Test ad variations for effectiveness.
- Strategize and redesign high-converting landing pages for better user experience.
- Implement proper ads/conv. tracking.
- Prepare basic performance reports.
- Conversion rate optimization
Qualifications:
- Bachelor's degree in Marketing, Advertising, or related field.
- 1-3 years of experience in Google ads/bing ads.
- Strong data analysis
- Webpage or landing page design experience (preferred)
- Excellent analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proven track record of achieving positive results in online advertising campaigns.
Desired Skills:
- Understanding of tools like Google Analytics, Google Tag Manager, and keyword research tools.
- UI/UX designing experience.
- Keyword research.
- Experience managing budgets and allocating resources effectively.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
- Experience certificate.
- Permanent work-from-home setup.
- Work from Monday to Friday (First Saturday working only)